What are you the best in the world at? Let’s get focused on what you and your team do best and build a crystal clear marketing strategy around that. Customers ultimately decide your success or failure, and this Key will teach you how to develop relationships with them by focusing on the value you bring.
Focus Articles & Videos
Today I want to talk about guarantees. In our marketing and sales process, sometimes we find that customers are a little bit nervous about actually making the purchase. Online Examples Just think about Amazon. It's an example that most people are aware of and...read more
Do you have a sales process? A written sales process that defines the life cycle of your customer with your business? Is it important? Should you have one? Of course you should! Otherwise, we wouldn't be talking about it. What is a Proven Process So this is what it...read more
Today we're going to look at your point of fascination. This is basically your point of engagement and what makes customers raving fans of you. This is really important! We've already talked about three points of differentiation, the three ways that your business is...read more