The more doorways into your business that you can create the better. Why not make it easy for potential customers to find you? Here is a list of many common marketing channels that you can use. Be creative and discover new ways to connect with your customers!

Online Marketing:

  • Dedicated Email Lists
  • Inserts
  • Advertising
  • Sponsorship
  • Joint Ventures
  • Squeeze Pages
  • Landing Pages
  • Banner Ads
  • Polls
  • Co-Registration
  • Word of Mouth
  • Web 2.0
  • Blogs
  • Websites
  • Bookmarking
  • Social Networks
  • Ezine Advertising
  • Affiliate Marketing
  • Article Marketing
  • Videos Marketing
  • Podcasts
  • Search Engine Optimization
  • Link Building
  • Directories
  • Content Network
  • Pay-per-click
  • RSS/Syndication

Print:

  • Direct Mail
  • Door Hangers/Windshield Flyers
  • Sales Letters
  • Catalogs
  • Ads in Catalogs or Newsletters

Newspapers/Magazines:

  • Free Standing Inserts
  • Ads
  • Press Releases
  • Advertorials
  • Articles

Radio:

  • Short Form Ads
  • Long Form Ads
  • Infomercials
  • Sponsorship

Television:

  • Short Form Ads
  • Long Form Ads
  • Infomercials

Telephone:

  • Teleconferences
  • Teleclasses
  • Inbound Sales Calls
  • Outbound Sales Calls
  • Cold Calling

Event Marketing:

  • Seminars
  • Breakout Sessions
  • Platform Selling
  • Sponsorship
  • Coupons/Bags/Articles

Signs:

  • Billboards
  • Exterior Building Signs
  • Interior Signs

Public Relations:

  • Paid Press Release
  • Free Press Release

Referral Marketing:

  • Networking
  • Customer Incentives
  • Word of Mouth

These are just a few of many possible doorways into your business. Can you think of others?

Get started today on opening new doorways for your customers and improving the ones you already have!

 

by Steven Schlagel