Offline to Online Advertising

Online advertising can be a mystery for small Main Street type of businesses with more of a local focus, but trust me. You need it. Even if you are a single bricks and mortar retail location or a local service business, online advertising can still reach customers in...

Don’t Reinvent the Marketing Wheel!

Marketing is a science. Yes there is some nuanced art in it, but it is a science with measurable results nonetheless. Are you using good common sense and researching what has worked for you in the past so you can duplicate those results in the future? What do I mean?...

It is STILL About Your USP!

Brand this. Brand that. Personal branding. Brand development. Brand research. Brand awareness. YOUR small business isn’t Apple, it isn’t Levi’s and it isn’t Coke. You have to stand out in ways that don’t use old-school advertising and...