Powerful Business Writing

Copywriters know many tricks to lure readers in and get marketing messages across. Most small business owners can’t employ full time copywriters so they need to discover the secrets of powerful business writing. Whether you are writing a company blog or...

What Makes YOUR Offer Compelling?

One of the things that current marketing experts, including the team here at Small-Business-How-To.com, preach is that your marketing efforts should always have a “call to action”, i.e. something requesting a next step from a prospective customer. This...

Is Your Business Writing Powerful?

Most small business owners don’t employ their own copywriters, but they are responsible for a lot of writing. If you are one of these folks, a strong marketing plan requires that you do a lot more of it! From sales letters to blog posts, direct mail to...