Small Business Lessons from Ford Motor Company

A recent news program focused on Ford Motor Company and how it managed a more solid performance in the midst of the economic downturn and the other auto manufacturers’ rapid decline. Ford is the only major auto maker to not take government bailout money and...

How Do You Identify Your Ideal Customer?

We all understand the concept of a niche market-you need to satisfy a specific need or desire for a customer and the more specific that customer is, the more likely you are to succeed in small business or as an entrepreneur. So, how do define your ideal customer?...