Referral Marketing: Take Care of Your Referrals

“…the more you communicate with your referral sources, the more qualified and abundant your referrals will grow, and the more motivated your referral sources will be to act.” – John Jantsch, The Referral Engine From that quote, you can probably...

It is STILL About Your USP!

Brand this. Brand that. Personal branding. Brand development. Brand research. Brand awareness. YOUR small business isn’t Apple, it isn’t Levi’s and it isn’t Coke. You have to stand out in ways that don’t use old-school advertising and...

Customer Service & HR Lessons via Zappos.com

This weekend I watched a piece on Zappos.com on CBS Sunday Morning. For anyone unfamiliar with Zappos and their young CEO Tony Hsieh, spend some time on Google. Hsieh is a popular keynote speak and his company has become well known for leading the pack in two key...

5 EASY Ways to Lose Your Customers

You are a busy, busy small business owner and entrepreneur. You are planning your next big venture, ordering new computers, hiring a new assistant…and not paying attention to the one area you should focus most of your attention on-your existing customers. With...