Women and Your Small Business

It’s been a profound 50 years for women. Despite the fact that the Mad Men era is a very recent blip in history, women have made strides in all areas of life but particularly in economic and educational areas. Consider a few statistics: Women aged 50 and older...

12 Months of Indispensable Marketing Advice

Let’s look back at the year that was 2010 and the most indispensable pieces of marketing advice from My Small Business Mentor: JANUARY: The Key to Success: Be Relentless! FEBRUARY: How to Engage Your Customer MARCH: Show Your Customers YOU Are the Expert! APRIL:...

Offline to Online Advertising

Online advertising can be a mystery for small Main Street type of businesses with more of a local focus, but trust me. You need it. Even if you are a single bricks and mortar retail location or a local service business, online advertising can still reach customers in...

Low-Budget Business Advice

I’m reading Zilch: The Power of Zero by Nancy Lublin. Nancy writes a monthly column for Fast Company chock full of anecdotes and advice after her many years of running non-profits. Mostly she shares advice for running a very lean company because non-profits are...