Does your marketing really work?

Track your results. What’s the point in coming up with what you believe is a great marketing message if you’re the only one who thinks it’s great! I meet many business people who think they have a great marketing message but unfortunately their...

Marketing that energizes your business success

Marketing is vital to the success of your business, especially in an economic downturn. Even if your product or service is the absolute best in the world, few will buy it without marketing. I was visiting with a client of mine and he said “how come there are so...

It is STILL About Your USP!

Brand this. Brand that. Personal branding. Brand development. Brand research. Brand awareness. YOUR small business isn’t Apple, it isn’t Levi’s and it isn’t Coke. You have to stand out in ways that don’t use old-school advertising and...

Get More Business! Show Them You’re the Expert

Why do you even care about being an expert, you may wonder? Because customers and clients come from a broad variety of sources and the more frequently your name or your business’s name appears “out there” (in conversation, in Google search, in your...

What’s YOUR Brand?

Every thing you do, every thing you say in person and online, every product or service you offer, who you ARE, defines your personal brand. Personal brand, as a term, was coined by Tom Peters in Fast Company back in 1997. The article itself is still an important read,...