Referral Marketing: Take Care of Your Referrals

“…the more you communicate with your referral sources, the more qualified and abundant your referrals will grow, and the more motivated your referral sources will be to act.” – John Jantsch, The Referral Engine From that quote, you can probably...

A Partner Network: Mutually Beneficial

Referral marketing is a virtually free, but dependable marketing strategy. Really, it isn’t a marketing strategy as much as it is leveraging great management and customer service. The marketing piece really means just using what you are already doing right. But...

Is Your Business Worth Referring?

Referral marketing is essentially free marketing. John Jantsch, in The Referral Engine, spends a significant part of his book reminding you that building an empowered staff is a meaningful, often-neglected, part of your referral marketing strategy. Why? Because...

Referrals Do The Marketing For You

In this multi-post series, we’re going to take a closer look at referral marketing. John Jantsch’s The Referral Engine: Teaching Your Business to Market Itself should be on EVERY small business owner’s bookshelf. There’s an interesting...

Case Studies and Testimonials

User reviews have changed purchasing forever. Amazon.com really spearheaded this, and many other giant retailers have followed suit, but now with sites like Yelp and Foursquare, users can review your place of business, services or products instantly. Truthfully, this...