Referral Marketing: Take Care of Your Referrals

“…the more you communicate with your referral sources, the more qualified and abundant your referrals will grow, and the more motivated your referral sources will be to act.” – John Jantsch, The Referral Engine From that quote, you can probably...

Is Your Business Worth Referring?

Referral marketing is essentially free marketing. John Jantsch, in The Referral Engine, spends a significant part of his book reminding you that building an empowered staff is a meaningful, often-neglected, part of your referral marketing strategy. Why? Because...

Referrals Do The Marketing For You

In this multi-post series, we’re going to take a closer look at referral marketing. John Jantsch’s The Referral Engine: Teaching Your Business to Market Itself should be on EVERY small business owner’s bookshelf. There’s an interesting...

Bad Employees Can Kill Your Business

I was recently speaking with a new acquaintance at a dinner party who just filed bankruptcy because the landscaping business she and her husband owned had failed. When I inquired as to what troubles they’d encountered, she said their number one issue was finding...