Improving Communications and Likability

Relationships, in both your personal and business life, are a key component of success. We aren’t really taught how to do relationships well. But people are more likely to want to do business with someone who is honest and likable than someone who is less than...

Does your marketing really work?

Track your results. What’s the point in coming up with what you believe is a great marketing message if you’re the only one who thinks it’s great! I meet many business people who think they have a great marketing message but unfortunately their...

Developing a marketing system

The first step in developing a marketing system is to understand the process of selling anything. There are three critical components: You need a product or service. You need a marketing message to communicate. You need a delivery system. We know that most people...

Marketing that energizes your business success

Marketing is vital to the success of your business, especially in an economic downturn. Even if your product or service is the absolute best in the world, few will buy it without marketing. I was visiting with a client of mine and he said “how come there are so...

Referrals are the secret to marketing success

While reading The Referral Engine by John Jantsch I came across an interesting statistic. It shouldn’t have been a surprise since I see it in the lives of so many small business owners, but here it is: it’s estimated that two-thirds of businesses get more...