Offline to Online Advertising

Online advertising can be a mystery for small Main Street type of businesses with more of a local focus, but trust me. You need it. Even if you are a single bricks and mortar retail location or a local service business, online advertising can still reach customers in...

Video Marketing: Where Should My Videos Be?

Video marketing is one of the key things I’ve been encouraging you to try. Nothing gives your potential customer a better understanding of what your business is and what you do than video. With the ability to incorporate emotionally enticing storytelling, share...

iPad Apps: A Few of My Favorites

Yes. I succumbed. And I’m not the least bit sorry. If you drooled over the iPad when it was released, it was for good reason. The iPad, like the iPhone and iPod before it, is setting the bar for all other manufacturers who are unlikely to come close. Yes, there...

Don’t Underestimate Your “About Us” Page

When you are first drafting, or later revising, your company’s Web site, don’t underestimate the power of your “About Us” page. For new visitors, this can be a key component of creating interest in delving further into your site, your service...