Laying the Foundation for Value, Part 2

This is the second in a series devoted to building business on value and redesigning your business to maximize customer perceived value. Small business succeeds when it – consciously or unconsciously – provides customer perceived value. This begins with a...

Make “Small Business Saturday” Work for You

is dedicated to supporting small businesses on one of the busiest shopping weekends of the year. Are you ready? Start now to include the project language in your signage, marketing materials, and website. Small Business Saturday 2011 (November 26, 2011) is the second...

Don’t Reinvent the Marketing Wheel!

Marketing is a science. Yes there is some nuanced art in it, but it is a science with measurable results nonetheless. Are you using good common sense and researching what has worked for you in the past so you can duplicate those results in the future? What do I mean?...

Telecommuting: Is it Feasible for Your Business?

Telecommuting makes good business sense in many ways, including for small businesses. Despite this many aren’t allowing telecommuting…yet. While there are many positives, there are some legitimate concerns. Doing your homework ahead of time is crucial....