Referral Marketing: Take Care of Your Referrals

“…the more you communicate with your referral sources, the more qualified and abundant your referrals will grow, and the more motivated your referral sources will be to act.” – John Jantsch, The Referral Engine From that quote, you can probably...

A Partner Network: Mutually Beneficial

Referral marketing is a virtually free, but dependable marketing strategy. Really, it isn’t a marketing strategy as much as it is leveraging great management and customer service. The marketing piece really means just using what you are already doing right. But...

Is Your Business Worth Referring?

Referral marketing is essentially free marketing. John Jantsch, in The Referral Engine, spends a significant part of his book reminding you that building an empowered staff is a meaningful, often-neglected, part of your referral marketing strategy. Why? Because...