Video Marketing: Where Should My Videos Be?

Video marketing is one of the key things I’ve been encouraging you to try. Nothing gives your potential customer a better understanding of what your business is and what you do than video. With the ability to incorporate emotionally enticing storytelling, share...

Tell Them a Story…

I was recently in a nearby town, meeting with a client who sells high quality Navajo rugs. By “high quality” I mean $2,000-$30,000 authentic hand made rugs. He was wondering, as you can imagine, how to more effectively market these in this down economy. I...

Increase Business with Testimonials!

Word of mouth (WOM) advertising is one of the best, and free, forms available to all businesses, from the very large corporation to the solo entrepreneur. All of us, as customers, trust products that others have recommended to us. If you aren’t incorporating...
Using Video to Build Brand Loyalty

Using Video to Build Brand Loyalty

Just because you have a small service business or bricks and mortar retail establishment does not mean your Web site (or blog) cannot be pumped up with multimedia tools. Video is an easy way to brand yourself or your business on a more personal level and,...