A web administrator can take all the operational “web” problems off your hands – including updates, postings, and new products. But buyer beware: not all web pros are created equal. Some are very capable, but some could cost you your business. Make sure you know what yours should (or shouldn’t) do for you, then hire accordingly.
A top-notch web administrator should have these skills and abilities:

  • Portfolio: Look at finished product, achievements in design, coding, and construction. If programming is over your head, let the candidate demonstrate speed and accessibility, search response, and use of other Search Engine Optimization tools.
  • Responsive: You need responsible and maximum use of time. You want as much product as possible, and you want it on time. Very often, the site building parallels your product development and issue. You need web administration that reflects latest prices and catalogue info.
  • SEO Background: SEO specialization is vital. This field is very complicated and ideas and tools prove very short-lived. Make sure this “search-ability is a live issue with your candidate. Ignore the techie talk, and ask for demonstrations.
  • Web Analytics: Interview web administrators for knowledge, skill, and ability with Compete, Google Analytics, SiteMeter, W3Xounter, and other web analytics tools. You want an administrator able to drill down into a website to determine and improve customer traffic to the site.
  • Collaborative: Web administrators can show self-confidence close to arrogance. You need a partner. While this partner may have the upper hand with web skills, you are the customer with profits to lose. It’s in the administrator’s interest that you succeed; structure and develop the partnership.
  • Social Media: Social marketing channels are multiplying. Staying live and competitive among these channels requires a dependable juggler.
  • Server Savvy: Your web administrator will handle all upcoming programming issues. S/he needs to understand side scripts, such as CGI Scripts, PHP, and Perl modules.

Of course, you need to negotiate your best price, but skill does not come cheap. I would recommend that you limit your search to web administrators who made this independent work their career. Try to ignore those otherwise un-employed consultants.


by Steven Schlagel

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