Steven Schlagel 9/27/12 Steven Schlagel 9/27/12

Sales: Your Best Bet for Changing the Game in the 4th Quarter

I often coach my small business ownerclients to visualize their business. There’s a clear advantage in being able to sketch their performance structure.

Steven Schlagel 9/16/12 Steven Schlagel 9/16/12

Defining Your Market

How big of a market is there for your service or product? How well is that market being served? How have you differentiated yourself from your competition?

Steven Schlagel 8/10/12 Steven Schlagel 8/10/12

Marketing Strategies: Build a Foundation

As a small business mentor, I caution that not all small business marketing strategies are the same. (Despite the obvious, I have found that not all small business owners understand this.)

Steven Schlagel 5/19/12 Steven Schlagel 5/19/12

Tips for Surveying Customer Perceived Value

This is the third in a series devoted to building business on value and redesigning your business to maximize customer perceived value.

Steven Schlagel 3/6/12 Steven Schlagel 3/6/12

Tips for Interviewing for Customer Service

We make big mistakes when we confuse customer service with friendliness, goodwill, and personal warmth.

1/15/12 1/15/12

Small Business Marketing Ideas

In any economy small business marketing ideas are critical to your success. As a business owner you face a daunting challenge, creating awareness for your product or service.

Steven Schlagel 1/15/12 Steven Schlagel 1/15/12

Business and Ideas for Marketing

Here is a marketing business idea list for finding new customers. Whether starting a new business or trying to survive in a down economy, finding new customers is vital to your business.

Steven Schlagel 11/23/11 Steven Schlagel 11/23/11

Five Tips to Build Customer Loyalty

Creating loyalty doesn't have to be difficult. It just takes good common sense. But. it also requires you to build a culture of service - at your virtual and real world sales counter.

Steven Schlagel 10/27/11 Steven Schlagel 10/27/11

Creating Buzz: Small Business Marketing Ideas

Small business survival depends on creating fresh awareness of your product or service. A marketing strategy that puts you in front of your prospects is key.

Steven Schlagel 10/21/11 Steven Schlagel 10/21/11

5 Keys To A Successful Business Launch

Each year, thousands of aspiring entrepreneurs take the huge step of launching a new company.

Steven Schlagel 9/23/11 Steven Schlagel 9/23/11

Five Top Tips for Strategic Marketing

Chances are good that you have a strategic plan, but what about strategic marketing? Strategic marketing is a mind-set and blueprint.

Steven Schlagel 9/21/11 Steven Schlagel 9/21/11

Make Social Networking Work for You

Social networking marketing is the new normal for small business marketing strategies. Why?

Steven Schlagel 6/30/11 Steven Schlagel 6/30/11

Business Cards: Still a Humble Servant

Your first business card is a big deal. That 3.5 X 2 inch piece of card stock signified that you were somebody in business-that you had arrived.

Steven Schlagel 12/31/10 Steven Schlagel 12/31/10

12 Months of Indispensable Marketing Advice

Let's look back at the year that was 2010 and the most indispensable pieces of marketing advice from My Small Business Mentor…

Steven Schlagel 12/16/10 Steven Schlagel 12/16/10

Measuring Your Marketing Efforts

Seems small business owners all over the world struggle in knowing if their online marketing efforts are paying off.

Steven Schlagel 12/9/10 Steven Schlagel 12/9/10

Small Business Introduction To Cutting-Edge Services

If you get frustrated because you are trying to run a small business and stay on top of advertising and customer service trends and offerings…

Steven Schlagel 11/26/10 Steven Schlagel 11/26/10

Paid Search: Yes or No?

Did you know that 90% of Google's huge revenue (they just gave all 23,000 of their employees a…

Steven Schlagel 11/20/10 Steven Schlagel 11/20/10

Traditional Advertising: Is It Dead?

You are a small business and you are dipping your toe into online marketing. The question you have is should…

Steven Schlagel 11/17/10 Steven Schlagel 11/17/10

Websites: Your Basic "Must-Haves"

Websites for businesses rule. Only 11% of households rely on the Yellow or White Pages.

Steven Schlagel 11/11/10 Steven Schlagel 11/11/10

Offline to Online Advertising

Online advertising can be a mystery for small Main Street type of businesses with more of a local focus, but trust me.