Mentoring Helps Ensure Success of Succession Planning
Many times, succession planning involves selling to an employee group or family member. Because this often means seller financing, it's important to develop your management team so that they can take over even before you step aside to ensure the long term success of the business.
Give Your Prospect Three Options to Say Yes to Working with You
When you're in a service business, your find that often prospects want the highest level of service at the lowest possible price. Discover these tips for providing just the right level of service at a price that best fits your prospect's budget to get your prospect to say, "Yes!"
A Partner Network: Mutually Beneficial
Referral marketing is a virtually free, but dependable marketing strategy. Really, it isn't a…
Using an elevator pitch for more customers
An elevator pitch or an elevator speech is a simple and concise way to introduce people to your business.
How to get customers to choose you.
How can you get customers to choose you over your competition? In today's economy this is a really important question.
A marketing strategy that delivers
How we deliver a marketing message is critical to the success of any business. In my post on developing a marketing system…
How to cut marketing costs and increase revenues
Marketing and advertising costs are often the first to go in a difficult economy. Fewer customers, fewer buyers mean fewer dollars coming…
Referrals are the secret to marketing success
While reading The Referral Engine by John Jantsch I came across an interesting statistic. It shouldn't have been a surprise since I see…
Don't Reinvent the Marketing Wheel!
Marketing is a science. Yes there is some nuanced art in it, but it is a science with measurable results nonetheless.
Case Studies and Testimonials
User reviews have changed purchasing forever. Amazon.com really spearheaded this, and many other giant retailers have followed suit…
Start Your Daily Marketing Habit
Marketing can slip to the back burner when you are trying to manage a business. But small business owners…
Increasing Sales: 10 Ways to Get Customers In Your Door
We've been having some interesting Twitter conversations about the concerns of small business owners like yourself.