How to develop a killer marketing message
Your marketing message is vital. Last time I covered developing a marketing system.
Developing a marketing system
The first step in developing a marketing system is to understand the process of selling anything.
Marketing that energizes your business success
Marketing is vital to the success of your business, especially in an economic downturn. Even if your product or service is the absolute…
How to cut marketing costs and increase revenues
Marketing and advertising costs are often the first to go in a difficult economy. Fewer customers, fewer buyers mean fewer dollars coming…
Referrals are the secret to marketing success
While reading The Referral Engine by John Jantsch I came across an interesting statistic. It shouldn't have been a surprise since I see…
Don't Reinvent the Marketing Wheel!
Marketing is a science. Yes there is some nuanced art in it, but it is a science with measurable results nonetheless.
Affiliate Marketing for Small Businesses
I've recently had some questions about affiliate marketing and for good reason. Affiliate marketing is spreading like wildfire across the Internet.
Video Marketing: Where Should My Videos Be?
Video marketing is one of the key things I've been encouraging you to try. Nothing gives your potential customer a better understanding…
It is STILL About Your USP!
Brand this. Brand that. Personal branding. Brand development. Brand research. Brand awareness. YOUR small business isn't Apple…
In Your Small Business, It's All About Sales
When you are in business for yourself, either with a brick and mortar store, e-commerce or as a solo proprietor…
Re-activating Old Customers
Most businesses have a customer database. Are you tapping this gold mine of a resource for "new" business?
EXPOSE Your Small Business
Are you making the most out of every single opportunity to expose your small business to new customers?
Start Your Daily Marketing Habit
Marketing can slip to the back burner when you are trying to manage a business. But small business owners…
What Makes YOUR Offer Compelling?
One of the things that current marketing experts, including the team here at Small-Business-How-To.com…
When You've Failed a Customer
Businesses, small and large, are run by people and people are prone to mistakes. The mistakes your employees or you make can cause a great deal…
Get More Business! Show Them You're the Expert
Why do you even care about being an expert, you may wonder? Because customers and clients come from a broad variety…
Increasing Sales: 10 Ways to Get Customers In Your Door
We've been having some interesting Twitter conversations about the concerns of small business owners like yourself.
Throwing Marketing Dollars Away
I've found that the single biggest marketing mistake small business owners make is not knowing WHY they do what they do. Marketing should not be a hit or miss effort.
Tell Them a Story...
I was recently in a nearby town, meeting with a client who sells high quality Navajo rugs. By "high quality" I mean $2,000-$30,000 authentic hand made rugs.
Easy Ways to Build Your Referral Network
These are not the times to be coasting on your past success. Businesses are closing all around you and many of my clients are fearful.