Building a Loyal Community
The buzz in marketing, whether online or offline, is about building real relationships and a community of loyal followers. You are a bricks and mortar old school type business and you aren't sure what this means for you.
How Do You Identify Your Ideal Customer?
We all understand the concept of a niche market-you need to satisfy a specific need or desire for a customer and the more specific that customer is, the more likely you are to succeed in small business or as an entrepreneur.
What is Your Market?
How big of a market is there for your service or product? How well is that market being served? How have you differentiated yourself from your competition?
The Ideal Customer
Did you ever think about who your ideal customer is? Every business has an ideal customer, though not many business owners think that through. Marketing is the lifeblood of every business.
What's Your USP?
Think about what you sell, whether a product or a service. Tell me, what is it about the product or service that you sell that is truly unique and better than anyone else's?
Looking For More Customers?
Remember the last time you received a referral and acquired a new customer? Referrals are great way to build new business in any economy.