Understanding and Fulfilling Customer Expectations

Nov 1

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Measure What Matters to Customers by Ronald Baker is an important book to read for your business. The title itself is the philosophy we should follow in our business. Business success follows a thorough understanding of customer needs and a commitment to meeting those needs. If we do a good job at fulfilling their expectations, they will reward us with their business.

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Understanding and Fulfilling Customer Expectations

What Do Your Customers Want

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