What Do Your Customers Want

Thinking about your business from the customer side of the table will help ensure that you are meeting and exceeding customer expectations, ultimately leading to your long term business success. Success in your business is ultimately determined by your customers - not you, your product or service, or even your employees. Whether you are considering buying a business or starting a business, Steve encourages you to put forth the time and effort to discover, understand, and measure what matters to your customers.