Questions to Ask When Buying a Business Part 1: Seven Often Overlooked Considerations
There is much more to consider than the purchase price when you are buying a business. Steve outlines seven primary questions to ask when buying a business so that you have a full understanding of what you are getting for that purchase price. Whether it is company culture or industry regulation, you will want to understand how considerations such as these will impact your long term success, and subsequently your buying decision. Be sure to talk to your current business advisors for more information on how these questions to ask when buying a business might impact your particular situation, or talk with Steve via email or phone to get his advice.
Questions to Ask When Buying a Business, Part 2: Five Primary Marketing Issues
Look beyond the purchase price and financial track record when you are buying a business. Steve outlines five primary marketing questions to ask when buying a business so that you have a full understanding of the company's market and its value proposition to its customers. Marketing considerations such as these will impact your long term success, and subsequently your buying decision. Be sure to talk to your current business advisors for more information on how these questions to ask when buying a business might impact your particular situation, or talk with Steve via email or phone to get his advice.
What Do Your Customers Want
Thinking about your business from the customer side of the table will help ensure that you are meeting and exceeding customer expectations, ultimately leading to your long term business success. Success in your business is ultimately determined by your customers - not you, your product or service, or even your employees. Whether you are considering buying a business or starting a business, Steve encourages you to put forth the time and effort to discover, understand, and measure what matters to your customers.
Buy a Business Instead of Starting One
Many experts agree that the safest way to get into business for yourself is to buy a business rather than start a business from scratch.