Steven Schlagel 11/5/10 Steven Schlagel 11/5/10

Know Your Customer

While traveling in Ecuador exploring international business opportunities (follow our travel on Flickr…

Steven Schlagel 10/31/10 Steven Schlagel 10/31/10

Referral Marketing: Take Care of Your Referrals

From that quote, you can probably tell that a key part of your referral marketing strategy is to take…

Steven Schlagel 10/26/10 Steven Schlagel 10/26/10

Referral marketing is a virtually free, but dependable marketing strategy. Really, it isn't a…

Steven Schlagel 10/24/10 Steven Schlagel 10/24/10

Referral marketing is the best kind of marketing. I hope that after the previous posts, you realize that the single most important thing you need…

Steven Schlagel 10/16/10 Steven Schlagel 10/16/10

Referral marketing is essentially free marketing. John Jantsch, in The Referral Engine, spends a significant part of his book reminding you that…

Steven Schlagel 10/13/10 Steven Schlagel 10/13/10

In this multi-post series, we're going to take a closer look at referral marketing.

Steven Schlagel 9/13/10 Steven Schlagel 9/13/10

An elevator pitch or an elevator speech is a simple and concise way to introduce people to your business.

Steven Schlagel 9/10/10 Steven Schlagel 9/10/10

How can you get customers to choose you over your competition? In today's economy this is a really important question.

Steven Schlagel 9/7/10 Steven Schlagel 9/7/10

How we deliver a marketing message is critical to the success of any business. In my post on developing a marketing system…

Steven Schlagel 9/3/10 Steven Schlagel 9/3/10

Track your results. What's the point in coming up with what you believe is a great marketing…