The 6-Step Marketing Strategy: Defining Your Point of Fascination
Today we're going to look at your point of fascination. This is basically your point of engagement and what makes customers raving fans of you. This is really important!We've already talked about three points of differentiation, the three ways that your business is unique from another business.
The 6-Step Marketing Strategy: Defining What You Really Sell
Today we're looking at defining what we really sell. It's not so much the product or service that we provide to our customer, but it's something else. What is it? It tends to be a result or an outcome.
The 6-Step Marketing Strategy: Defining Your Target Market
Today we are going to talk about how to identify your target market or ideal customer. One of the exercises that's useful to do is to try to create an avatar of your ideal customer.
Get Focused: 6 Steps to a Solid Marketing Strategy
I want to give you a little introduction to marketing strategy. We'll go through six additional videos that will get more in-depth on our overall marketing strategy, so this will simply be an overview…
Business Basics: How To Figure Out Your Sweet Spot
Today, I want to talk about "sweet spot", which is basically understanding the sweet spot of your company. Once you figure out your sweet spot, you'll stay focused in on what makes the most sense for you and for your team.
The Four Disciplines of a Healthy Business: Value-Based Thinking
Today, we're looking at the fourth discipline of a healthy business, how you and your leadership or management team can ensure that you're going to have a healthy business, which leads to greater success.The fourth key is value-based thinking or culture-based thinking, and what I mean by that…
The Four Disciplines of a Healthy Business: Overcommunication
Today, we're looking at the third discipline of healthy businesses and it has to do with communication. Not just communication, but overcommunication. Can you overcommunicate? Maybe sometimes we think we can, but there's a little phrase that I've always enjoyed and it really is true...
The Four Disciplines of a Healthy Business: Organizational Clarity
Today, we're looking at the second video in our series about the Four Disciplines of Healthy Businesses.We've talked about how important healthy businesses are, and recently, we looked at how having a cohesive leadership team made a huge difference.
The Four Disciplines of a Healthy Business: A Cohesive Leadership Team
We've covered how important it is to have a healthy business, and now we're going to start a series of four videos on what the four disciplines are in order to have a healthy business.
To Be Smart or To Be Healthy in Business? That is The Question!
One of the things that people ask me sometimes is, "How can I make my business smarter and how can I be smarter at what I'm doing in my business?" I want remind you that it's not just about being smart, but it's also about being healthy.
Back to Business Basics: Why Accountability Is Key
One of the things I hear a lot -- and it's been proven by a number of studies -- is that people are 50% more likely to get something done if they've written it down.
The Four Fundamentals of Good Management: Managing Communications
Today we're wrapping up a four-part series on the four fundamentals to being a great manager, and this fourth fundamental is managing communications. A lot of people think maybe it's the most important fundamental. Communications can happen in a lot of different ways.
The Four Fundamentals of Good Management: Managing Expectations
We're at the third part of our four post series on the fundamentals to great management. Today, we are going to talk about managing expectations. In managing expectations…
The Four Fundamentals of Good Management: Taking Action
Today we're looking at the second part of our four post series on the fundamentals of management. We are going to talk about taking action. By taking action, we're talking about two things:
The Four Fundamentals of Good Management: How You Work in Your Business
Today we will start a four post series on the four fundamentals of great management. The first of those fundamentals is how you work in your business…
The Four Aspects of Good Leadership: Thinking
s thinking hard? Daydreaming isn't. But actually, thinking is hard. What are the enemies that prevent us from thinking or taking time to think through where we're going, what we're doing, and how things are working within our business?
The Four Aspects of Good Leadership: Giving Clear Direction
Today, we're at the third in a series of four posts on the fundamentals of great leadership in your business. This third aspect is all about giving clear direction to your team.
The Four Aspects of Good Leadership: Creating Opportunities for Your Team
Today, we’re in the second of a set of four posts on the fundamentals to great leadership. The first fundamental was making time to work on your business, and the second is creating opportunities for your team. Think about it. If I can make every player on …
The Four Aspects of Good Leadership: How to Work on Your Business
This is the first of a series of four posts that focus on the four fundamentals of great leadership.
A Constant State of Recruitment: How to Find The Right People for Your Business
Today, we're talking about how to find the right people in your organization. In the previous video, I talked about the fact that people aren't your greatest resource. The RIGHT people are your greatest resource.