Buying a Competitor's Business: Increasing Marketshare in a Difficult Economy

Steve explains how buying a competitor's business makes sense in an economic downturn and can pay handsomely when the economy rebounds. Some of your competitors will not be able to weather an economic downturn, offering you an opportunity to increase marketshare. When competitors struggle, buying a competitor's business - or at least their client list - allows you to increase your marketshare - even in a difficult economy.