PR for the Little Guy
Public relations isn't just for big corporations. Any size or type of business can benefit from media exposure and the right "spin".
5 EASY Ways to Lose Your Customers
You are a busy, busy small business owner and entrepreneur. You are planning your next big venture, ordering new computers, hiring a new assistant...and not paying attention to the one area you should focus most of your attention on-your existing customers.
Don't Neglect Your "Offline" Networking
Social media has been the keyphrase in business marketing for the last few years. Building online relationships via LinkedIn, Facebook, Twitter and other sites has taken the spotlight off of the old school way of networking with potential customers and partners.
Unexpected Online Networking Spots
You are beginning to get quite an education on social networking here at My Small Business Mentor.
Do Your Potential Customers Forget About You?
Your web business probably gets product inquiries from potential customers around the globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly as you can.
Increase Business with Testimonials!
Word of mouth (WOM) advertising is one of the best, and free, forms available to all businesses, from the very large corporation to the solo entrepreneur. All of us, as customers, trust products that others have recommended to us.
Marketing Channels: Doorways to More Customers
The more doorways into your business that you can create the better. Why not make it easy for potential customers to find you? Here is a list of many common marketing channels that you can use.
Build Relationships to Build Sales
It used to be that advertising a new product or service was enough to attract new or existing customers to buy. Now that all consumers are exposed to advertising at every conceivable place, you must engage consumers and clients at a deeper level.
Free or Low Cost Marketing Tips
Large business are reducing their advertising budgets so it is no surprise small business is as well. In fact, 74% of corporate business marketing departments indicate that they are reducing their advertising budgets.
Using Video to Build Brand Loyalty
Just because you have a small service business or bricks and mortar retail establishment does not mean your Web site (or blog) cannot be pumped up with multimedia tools.