Overcoming Roadblocks in an Uncertain Economy
Discover four ways to thrive in a challenging economy.
12 Months of Indispensable Marketing Advice
Let's look back at the year that was 2010 and the most indispensable pieces of marketing advice from My Small Business Mentor…
Offline to Online Advertising
Online advertising can be a mystery for small Main Street type of businesses with more of a local focus, but trust me.
Referral Marketing: Take Care of Your Referrals
From that quote, you can probably tell that a key part of your referral marketing strategy is to take…
Referrals Do The Marketing For You
In this multi-post series, we're going to take a closer look at referral marketing.
Using an elevator pitch for more customers
An elevator pitch or an elevator speech is a simple and concise way to introduce people to your business.
How to get customers to choose you.
How can you get customers to choose you over your competition? In today's economy this is a really important question.
A marketing strategy that delivers
How we deliver a marketing message is critical to the success of any business. In my post on developing a marketing system…
Does your marketing really work?
Track your results. What's the point in coming up with what you believe is a great marketing…
How to develop a killer marketing message
Your marketing message is vital. Last time I covered developing a marketing system.
Developing a marketing system
The first step in developing a marketing system is to understand the process of selling anything.
Marketing that energizes your business success
Marketing is vital to the success of your business, especially in an economic downturn. Even if your product or service is the absolute…
How to cut marketing costs and increase revenues
Marketing and advertising costs are often the first to go in a difficult economy. Fewer customers, fewer buyers mean fewer dollars coming…
Referrals are the secret to marketing success
While reading The Referral Engine by John Jantsch I came across an interesting statistic. It shouldn't have been a surprise since I see…
Required Reading for Small Business Owners
We all know our world is changing rapidly (who can believe that in 2003, YouTube did not exist? Nor did Facebook or iPhones or geolocation).
Don't Reinvent the Marketing Wheel!
Marketing is a science. Yes there is some nuanced art in it, but it is a science with measurable results nonetheless.
Small Business: 10 Keys to Real Profits in Slow Markets
I've relayed a lot of information to you about small business issues: marketing, branding, legalities, human resources and management.
Affiliate Marketing for Small Businesses
I've recently had some questions about affiliate marketing and for good reason. Affiliate marketing is spreading like wildfire across the Internet.
Video Marketing: Where Should My Videos Be?
Video marketing is one of the key things I've been encouraging you to try. Nothing gives your potential customer a better understanding…
Craiglist "Help Wanted" Ads for Small Business
It is certainly an employers world right now with unemployment at 10%. But that doesn't mean you…