LLCs & Corporations Buy or Sell Advisors Start a Business Marketing & Sales Employee Ideas
Marketing & Sales Videos
Marketing & Sales
I often coach my small business ownerclients to visualize their business. There’s a clear advantage in being able to sketch their performance structure.
How big of a market is there for your service or product? How well is that market being served? How have you differentiated yourself from your competition?
As a small business mentor, I caution that not all small business marketing strategies are the same. (Despite the obvious, I have found that not all small business owners understand this.)
This is the third in a series devoted to building business on value and redesigning your business to maximize customer perceived value.
We make big mistakes when we confuse customer service with friendliness, goodwill, and personal warmth.
In any economy small business marketing ideas are critical to your success. As a business owner you face a daunting challenge, creating awareness for your product or service.
Here is a marketing business idea list for finding new customers. Whether starting a new business or trying to survive in a down economy, finding new customers is vital to your business.
Creating loyalty doesn't have to be difficult. It just takes good common sense. But. it also requires you to build a culture of service - at your virtual and real world sales counter.
Small business survival depends on creating fresh awareness of your product or service. A marketing strategy that puts you in front of your prospects is key.
Each year, thousands of aspiring entrepreneurs take the huge step of launching a new company.
Chances are good that you have a strategic plan, but what about strategic marketing? Strategic marketing is a mind-set and blueprint.
Social networking marketing is the new normal for small business marketing strategies. Why?
Your first business card is a big deal. That 3.5 X 2 inch piece of card stock signified that you were somebody in business-that you had arrived.
Let's look back at the year that was 2010 and the most indispensable pieces of marketing advice from My Small Business Mentor…
Seems small business owners all over the world struggle in knowing if their online marketing efforts are paying off.
If you get frustrated because you are trying to run a small business and stay on top of advertising and customer service trends and offerings…
Did you know that 90% of Google's huge revenue (they just gave all 23,000 of their employees a…
You are a small business and you are dipping your toe into online marketing. The question you have is should…
Online advertising can be a mystery for small Main Street type of businesses with more of a local focus, but trust me.
While traveling in Ecuador exploring international business opportunities (follow our travel on Flickr…
From that quote, you can probably tell that a key part of your referral marketing strategy is to take…
Referral marketing is a virtually free, but dependable marketing strategy. Really, it isn't a…
Referral marketing is the best kind of marketing. I hope that after the previous posts, you realize that the single most important thing you need…
Referral marketing is essentially free marketing. John Jantsch, in The Referral Engine, spends a significant part of his book reminding you that…
An elevator pitch or an elevator speech is a simple and concise way to introduce people to your business.
How can you get customers to choose you over your competition? In today's economy this is a really important question.
How we deliver a marketing message is critical to the success of any business. In my post on developing a marketing system…
Track your results. What's the point in coming up with what you believe is a great marketing…
The first step in developing a marketing system is to understand the process of selling anything.
Marketing is vital to the success of your business, especially in an economic downturn. Even if your product or service is the absolute…
Marketing and advertising costs are often the first to go in a difficult economy. Fewer customers, fewer buyers mean fewer dollars coming…
While reading The Referral Engine by John Jantsch I came across an interesting statistic. It shouldn't have been a surprise since I see…
Marketing is a science. Yes there is some nuanced art in it, but it is a science with measurable results nonetheless.
I've recently had some questions about affiliate marketing and for good reason. Affiliate marketing is spreading like wildfire across the Internet.
Video marketing is one of the key things I've been encouraging you to try. Nothing gives your potential customer a better understanding…
Brand this. Brand that. Personal branding. Brand development. Brand research. Brand awareness. YOUR small business isn't Apple…
When you are in business for yourself, either with a brick and mortar store, e-commerce or as a solo proprietor…
Most businesses have a customer database. Are you tapping this gold mine of a resource for "new" business?
Are you making the most out of every single opportunity to expose your small business to new customers?
Marketing can slip to the back burner when you are trying to manage a business. But small business owners…
One of the things that current marketing experts, including the team here at Small-Business-How-To.com…
Businesses, small and large, are run by people and people are prone to mistakes. The mistakes your employees or you make can cause a great deal…
Why do you even care about being an expert, you may wonder? Because customers and clients come from a broad variety…
We've been having some interesting Twitter conversations about the concerns of small business owners like yourself.
I've found that the single biggest marketing mistake small business owners make is not knowing WHY they do what they do. Marketing should not be a hit or miss effort.
I was recently in a nearby town, meeting with a client who sells high quality Navajo rugs. By "high quality" I mean $2,000-$30,000 authentic hand made rugs.
These are not the times to be coasting on your past success. Businesses are closing all around you and many of my clients are fearful.
Public relations isn't just for big corporations. Any size or type of business can benefit from media exposure and the right "spin".
You are a busy, busy small business owner and entrepreneur. You are planning your next big venture, ordering new computers, hiring a new assistant...and not paying attention to the one area you should focus most of your attention on-your existing customers.
Social media has been the keyphrase in business marketing for the last few years. Building online relationships via LinkedIn, Facebook, Twitter and other sites has taken the spotlight off of the old school way of networking with potential customers and partners.
You are beginning to get quite an education on social networking here at My Small Business Mentor.
Your web business probably gets product inquiries from potential customers around the globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly as you can.
Word of mouth (WOM) advertising is one of the best, and free, forms available to all businesses, from the very large corporation to the solo entrepreneur. All of us, as customers, trust products that others have recommended to us.
The more doorways into your business that you can create the better. Why not make it easy for potential customers to find you? Here is a list of many common marketing channels that you can use.
It used to be that advertising a new product or service was enough to attract new or existing customers to buy. Now that all consumers are exposed to advertising at every conceivable place, you must engage consumers and clients at a deeper level.
Large business are reducing their advertising budgets so it is no surprise small business is as well. In fact, 74% of corporate business marketing departments indicate that they are reducing their advertising budgets.
Just because you have a small service business or bricks and mortar retail establishment does not mean your Web site (or blog) cannot be pumped up with multimedia tools.
The buzz in marketing, whether online or offline, is about building real relationships and a community of loyal followers. You are a bricks and mortar old school type business and you aren't sure what this means for you.
We all understand the concept of a niche market-you need to satisfy a specific need or desire for a customer and the more specific that customer is, the more likely you are to succeed in small business or as an entrepreneur.
How big of a market is there for your service or product? How well is that market being served? How have you differentiated yourself from your competition?
Did you ever think about who your ideal customer is? Every business has an ideal customer, though not many business owners think that through. Marketing is the lifeblood of every business.
Think about what you sell, whether a product or a service. Tell me, what is it about the product or service that you sell that is truly unique and better than anyone else's?
Remember the last time you received a referral and acquired a new customer? Referrals are great way to build new business in any economy.