Buying a Competitor's Business:  Increasing Marketshare in a Difficult Economy

Buying a Competitor's Business: Increasing Marketshare in a Difficult Economy

Steve explains how buying a competitor's business makes sense in an economic downturn and can pay handsomely when the economy rebounds. Some of your competitors will not be able to weather an economic downturn, offering you an opportunity to increase marketshare. When competitors struggle, buying a competitor's business - or at least their client list - allows you to increase your marketshare - even in a difficult economy.

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What Do Your Customers Want

What Do Your Customers Want

Thinking about your business from the customer side of the table will help ensure that you are meeting and exceeding customer expectations, ultimately leading to your long term business success. Success in your business is ultimately determined by your customers - not you, your product or service, or even your employees. Whether you are considering buying a business or starting a business, Steve encourages you to put forth the time and effort to discover, understand, and measure what matters to your customers.

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Buy an Existing Business or Start a New Business from Scratch?

Buy an Existing Business or Start a New Business from Scratch?

Consider the pros and cons of buying an existing business vs. starting a brand new business. The decision to buy an existing business is much different from starting a new business from the ground up, and while there is no ONE right answer that fits each person, your own clarity about your approach to business will help you make the best choice for you. Discover how your investment of time and money, as well as relationships with customers, vendors, and employees, figure into your decision to start a new business OR buy an existing business.

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